The Aim

Apollo Hospitals wanted to make a deep impact on people and spread awareness about cancer and how it can be cured if detected early.

Our Chief Creative Officer, Shree Karthick penned a beautiful script and an elegant concept that required a lot of planning and Computer Graphics work.

"Hope is real", we wanted to deliver this message to millions of cancer patients across the globe.

The Advertisement

Technically strong, delivered with grace
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The Result

A fabulous advertisement with a strong social message, Delivered!

A viral hit in social media, shared in millions of wall, captured billions of heart, team Pencil Buddha delivered the way this advertisment meant to be delivered.