Pencilbuddha
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KishoreRavi

Creating brands
that people don't forget.

Kishore Ravi, founder of Pencilbuddha
Ex-CEO · CMO · MDCreative DirectorFractional CXODesigner who codes

Kishore Ravi runs Pencilbuddha, an award-winning web development, mobile app development and digital marketing agency in Tamil Nadu. Websites, apps and ads for brands in Chennai, Coimbatore, Erode and Bangalore.

WinnerTexas Web Design Awards 2019
HonouredCSR & social impact
Honoured byActor Padma Shri Dr. Vivek
Honoured bySinger Dr. Anuradha Sriram
Brand identity✺Websites✺Certified Shopify✺Meta · Google · LinkedIn · X ads✺Video editing✺Apps✺AI & automation✺Fractional CXO✺Brand identity✺Websites✺Certified Shopify✺Meta · Google · LinkedIn · X ads✺Video editing✺Apps✺AI & automation✺Fractional CXO✺Brand identity✺Websites✺Certified Shopify✺Meta · Google · LinkedIn · X ads✺Video editing✺Apps✺AI & automation✺Fractional CXO✺

In a room full of noise,
be the one they turn to.

Your customers are staring at a thousand brands. We make yours the one worth turning for.

Message from Kishore

Calm mind. Sharp work. Seventeen years of drawing, designing, coding, marketing and running companies, now in one independent studio. You work with me directly, plus a few senior friends who work from home. All talent. Zero overhead.

The founder's story

Seventeen years of sharpening.

Chapter 01Childhood to college

The pencil came first.

Before any job title, I drew cartoon characters in every notebook I owned. That habit never left.

Still drawing, every day.

Chapter 022009 – 2012

Freelance UI/UX designer.

I learned what makes people click by designing for clients, one screen at a time.

Chapter 032012 – 2014

Concept artist at Dariyal Games.

I drew the worlds and characters for games, and the interfaces players touched.

Chapter 042014 – 2015

Web developer at FoneArena.

I moved from drawing interfaces to coding them, for one of India's busiest tech publications.

Chapter 052015 – 2026

Seven companies. Seven chairs.

As a partner, I learned what a brand is worth when the payroll, the pipeline and the P&L are yours.

  1. 01CEODaze Corporation
  2. 02CIOPyramidion Solutions
  3. 03Head of Global MarketingPanamon Technologies
  4. 04Creative DirectorWizible Group
  5. 05Director of Sales & BDKanini IT
  6. 06Managing DirectorLogik HQ
  7. 07CMOCliffton Realty

Chapter 06Today

Sold the stakes. Kept three.

I sold my shares and stepped out of the partnerships. I still lead Logik HQ, Logic PC and the HQ Store as Managing Director.

Managing Director

Logik HQ

Logic PC

HQ Store

Chapter 072017 → now

Pencilbuddha.

The studio I started in 2017 now gets my full creative attention: one founder, a few senior friends, zero overhead.

1 founder

5 senior people

0 overhead

On the desk · results in numbers

₹160Cr+

Cliffton Realty website
Midtown 3BHK villas post
City 3.0 EMI free post
City 2.0 rush sale ad
Park Square plots post
Midtown launch day post
Cliffton villas creative
City 3.0 invest in land post
2BHK villa reel
Star City mascot post
Midtown golden key post

of plot and villa projects marketed for Cliffton Realty

Small studio.
Big ledger.

Figures from the Cliffton Realty and Nestford Holdings engagements, as of November 2026.

Cliffton Realty

24

plot and villa projects across Tamil Nadu, one brand system for all of them.

Cliffton spend managed

₹12Cr+

of marketing spend on Meta, Google and LinkedIn, spent like it was ours.

Nestford Holdings

₹1.14L

of ad budget so far on an ongoing villa and plot campaign. Still counting.

Countries with clients

8

India, Malaysia, Nigeria, Kenya, Australia, Ireland, the UK and the US. From Erode to the world.

Services · the eightfold path

Eight paths. One brand.

Every path is a discipline we run in-house, from the first sketch to steady leads. One contact for all eight: Kishore.

Service

Websites & Shopify

Websites and stores that load fast, read clearly and sell. We are certified Shopify developers.

What's included

  • Website designLayouts built around what you want visitors to do.
  • Custom buildsHand-coded sites when a template can't do the job.
  • Shopify storesSetup, theme, apps and payments, by certified developers.
  • WooCommerceStores on WordPress when that suits your team better.
  • Dynamic CMSPages your team can update without calling us.
  • Landing pagesOne page per campaign, built to convert ad traffic.
  • MaintenanceUpdates, backups, fixes and speed checks after launch.

Service

Brand & creative

Strategy first, then everything people see. Kishore draws every mark himself, by hand, before it touches a screen.

What's included

  • Brand strategyPositioning, audience and the one line you want to own.
  • Logo & identityA hand-drawn mark, colours, type and the rules to use them.
  • PackagingBoxes, labels and pouches that sell from the shelf.
  • Brochures & printCatalogues, flyers and site boards that close the sale.
  • Pitch decksInvestor and sales decks that tell one clear story.
  • IllustrationCharacters, icons and editorial art, drawn in-house.
  • Ad creativeStatic and carousel ads designed for the feed.
  • Personal brandingFor founders and leaders who are the face of the business.

Service

Performance marketing

Paid media judged on cost per lead and return on ad spend, never on impressions.

What's included

  • Meta adsFacebook and Instagram campaigns, from creative to targeting.
  • Google adsSearch, Display, YouTube and Performance Max.
  • LinkedIn adsB2B campaigns that reach the people who sign.
  • X adsCampaigns on X when your audience lives there.
  • SEO & GEORank on Google and get cited by AI answer engines.
  • Lead generationForms, pages and follow-ups that turn clicks into enquiries.
  • Tracking & reportsPixels, conversions and a plain-language weekly report.

Service

Apps & software

Mobile apps, web apps and platforms, designed and built by the same small crew.

What's included

  • Mobile appsiOS and Android apps, designed and built in-house.
  • Custom web appsPortals, dashboards and internal tools for your team.
  • SaaS platformsSubscription products, from the first version onwards.
  • API integrationsConnect payments, CRMs, ERPs and the tools you already use.

Service

Content & social

A voice people remember, posted on a calendar that never runs dry.

What's included

  • Social media managementPlanning, posting and replies on your channels.
  • Content calendarsA month of posts planned before the month starts.
  • CopywritingWebsites, ads, emails and brochures in your brand's voice.
  • SEO contentArticles and pages written to rank and to be read.
  • Google Business ProfilePosts, photos and reviews that help you show up locally.

Service

Video editing

High-retention video editing and video concepts. We shape the idea, plan the hook and cut videos that keep people watching.

What's included

  • Ad cutsShort ads cut for each platform and placement.
  • Reels & shortsVertical edits for Instagram and YouTube.
  • Motion graphicsAnimated titles, logos and explainers.
  • SubtitlesCaptions so your videos work with the sound off.
  • Video conceptsIdeas, hooks and scripts planned before the edit.

Service

AI & automation

Put the repetitive work on autopilot so your people can sell.

What's included

  • AI consultingFind where AI saves your team real hours.
  • ChatbotsWebsite and support bots trained on your business.
  • WhatsApp automationReplies, reminders and lead follow-ups on WhatsApp.
  • Workflow automationConnect your tools so data moves without copy-paste.
  • DashboardsSales and marketing numbers on one screen.
  • AI creativeImages and video made with AI, finished by designers.

Service

Leadership on demand

A fractional CXO who has held the seat: marketing, sales, technology or operations, part-time.

What's included

  • Fractional CXOA part-time CMO, CTO or COO who has done the job.
  • Sales & BDBuild the pipeline, the pitch and the process.
  • Go-to-marketLaunch plans for new products, cities and countries.
  • Digital transformationMove teams and processes onto the right tools.

Pencil case hall of fame

Cliffton Realty work by Pencilbuddha Cliffton RealtyReal estate · Erode, Tamil Nadu EasyParcel work by Pencilbuddha EasyParcelDelivery & logistics platform · Malaysia Invedent work by Pencilbuddha InvedentDental SaaS · Australia Hive Technology work by Pencilbuddha Hive TechnologyEngineering software & training · India Roshan work by Pencilbuddha RoshanTelecom · Afghanistan Mathi work by Pencilbuddha MathiD2C masala brand · India Oshadi work by Pencilbuddha OshadiD2C sustainable fashion · India, selling worldwide BajuGali work by Pencilbuddha BajuGaliCommunity platform · India Shanga Silks work by Pencilbuddha Shanga SilksSilk weaving & manufacturing · India, since 1966 ShapShap work by Pencilbuddha ShapShapDelivery & logistics · Nigeria Indrajith work by Pencilbuddha IndrajithFilm · comic book · game Blessings & Butterflies work by Pencilbuddha Blessings & ButterfliesD2C boutique e-commerce · Texas, USA Kabali AR work by Pencilbuddha Kabali ARFilm promotion · AR app, 2016 Roomee work by Pencilbuddha RoomeePG rentals · Bengaluru, 2018 Akshara AR work by Pencilbuddha Akshara ARReal estate AR app · Chennai, 2015 Casagrand AR work by Pencilbuddha Casagrand ARReal estate AR app · villas, 2015 KETEPA work by Pencilbuddha KETEPATea · Kenya Osprey Hotel work by Pencilbuddha Osprey HotelHospitality · Naas, Ireland Hamlet Hotels work by Pencilbuddha Hamlet HotelsHospitality · Kent, UK Beenas work by Pencilbuddha BeenasD2C women's wear · India to Qatar Gopal Ayurved work by Pencilbuddha Gopal AyurvedD2C Ayurveda & wellness · India Fizz work by Pencilbuddha FizzMobile wallet & offers app · Bangalore Food Palette work by Pencilbuddha Food PaletteHome-baker marketplace app · Chennai MallesVR work by Pencilbuddha MallesVRVR property tour concept · Chennai, 2016 Car AR work by Pencilbuddha Car ARAutomotive AR concept · 2017 Sony AR work by Pencilbuddha Sony ARSony Music South · AR concept, 2016 Vartanex work by Pencilbuddha VartanexCrypto wallet · India, 2017 Findowtt work by Pencilbuddha FindowttSurveys app · web and mobile, 2019 Nestford Holdings work by Pencilbuddha Nestford HoldingsReal estate · Erode & Coimbatore

Video editing & concepts

Every second
earns the next.

High-retention video editing and video concepts. We shape the idea, plan the hook and cut ads, reels and shorts that keep people watching to the last frame.

Shanga SilksAn AI brand film, directed by humans

Posts that pull weight.

Client voices

In their own words.

Pencilbuddha has been an incredible partner for my real estate brand. They originally handled our branding, mascot design, and WordPress website development, and we have now transitioned into marketing strategy and paid ads with them. Having a single, reliable vendor manage everything has given me complete peace of mind, allowing me to focus entirely on running my core business. The team is consistently prompt, highly supportive, and frequently goes the extra mile to exceed expectations. I cannot recommend them enough.

Vignesh A SFounder, Cliffton Realty

Working with Pencilbuddha has been great for our hotel. They beautifully modernized our website to match today's standards, making the entire guest booking experience seamless. Because of that success, we recently brought them on to design the branding for Calico Bar & Eatery, and we couldn't be happier with how it turned out. They are professional, creative, and highly dependable partners.

Prasanna KirubakaranDirector, Hamlet Hotels (UK)

Pencilbuddha has been an incredible partner for our Shopify site, handling everything from development to ongoing SEO and AI services. Their communication is seamless, and their timeline accuracy is unmatched. I couldn't be more satisfied with their work!

Nishanth ChopraFounder, Oshadi.in

Pencilbuddha has been an absolute game-changer for our Shopify store. We rely on them for everything from core development to SEO services. The team operates with incredible speed, transparent communication, and flawless timeline execution. Finding a partner this dependable is rare, and we couldn't be happier.

Beena SoniFounder, Beenas.in

A massive thank you to the team at Pencilbuddha! They designed, built, and now maintain my WordPress website flawlessly. Not only is their work absolutely superb, but they are also professional, friendly, and very reasonably priced. They make the whole process so easy, I highly recommend them to anyone looking for top-tier web services!

Siddeswaran S PManaging Director, SID Machinery

The sangha

One founder. A few sharp friends.

Kishore Ravi

Founder · strategy, brand & creative direction

Your one point of contact. Builds brands the way the big ones do, from strategy to the last pixel.

Flip for the work

What Kishore does

  • Brand strategy
  • Positioning
  • Brand identity
  • Creative direction
  • Website design
  • UI/UX
  • Pitch decks
  • Go-to-market
  • Fractional CXO

Joins Every project, first call to launch day.

Flip back

Thiruvengadam G

Data scientist

AI products, automation, dashboards and the models behind them.

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What Thiruvengadam does

  • AI chatbots
  • Automation
  • Dashboards
  • Forecasting models

Joins When your project needs data or AI.

Flip back

Kumaresh Kannan

Full-stack developer

Websites, Shopify stores, web apps and mobile apps that load fast and stay easy to change.

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What Kumaresh does

  • Shopify
  • WooCommerce
  • Web apps
  • Mobile apps
  • APIs

Joins When there's something to build.

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Senthil Prabhakaran

Performance marketer

Meta, Google, LinkedIn and X ads, judged on cost per lead and return on ad spend.

Flip for the work

What Senthil does

  • Meta ads
  • Google ads
  • LinkedIn ads
  • X ads
  • Tracking

Joins When it's time to buy attention.

Flip back

Rajesh Palanisamy

Content & social strategist

Copy, SEO content, organic social and Google Business Profile.

Flip for the work

What Rajesh does

  • Copywriting
  • SEO content
  • Social calendars
  • Google Business Profile

Joins When your brand needs a voice.

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The edit bench

Freelance video editors

Ad cuts, reels, shorts and motion graphics, edited from your footage.

Flip for the work

What the bench does

  • Ad cuts
  • Reels & shorts
  • Motion graphics
  • Subtitles

Joins When footage needs to sell.

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Off the desk · on stage

Packed halls. Bright lights. One mic.

Kishore Ravi: Facing a full hall of channel partners.
Channel partner meet · Cliffton RealtyFacing a full hall of channel partners.
Kishore Ravi: On stage as Chief Marketing Officer.
Channel partner meet · Cliffton RealtyOn stage as Chief Marketing Officer.
Kishore Ravi: Off the stage and into the room.
Channel partner meet · Cliffton RealtyOff the stage and into the room.
Kishore Ravi: Walking partners through the plan.
Channel partner meet · Cliffton RealtyWalking partners through the plan.
Kishore Ravi: Presenting to the partner network.
Channel partner meet · Cliffton RealtyPresenting to the partner network.
Kishore Ravi: Guest of Honour, addressing students at a national-level technical symposium.
Tezfuerza '18 · Sasurie College of EngineeringGuest of Honour, addressing students at a national-level technical symposium.
Kishore Ravi: A full house of founders-in-the-making, taught to build brands the way the big ones do: GTM, product voice, tone and brand memory.
Startup incubator · K G Engineering CollegeA full house of founders-in-the-making, taught to build brands the way the big ones do: GTM, product voice, tone and brand memory.
Kishore Ravi: Speaking from the podium.
CSR honours · on stageSpeaking from the podium.
Kishore Ravi: Making the case, mid-talk.
CSR honours · on stageMaking the case, mid-talk.
Vol. 17 · Erode edition

The Pencil Times

Press, awards & stage

Honours and press for Kishore Ravi's work, from apps he built alone to a Superstar film launch. Click any story to open it.

Award · 2019 · Lead story

Texas Web Design Awards winner

Kishore's e-commerce redesign for Blessings & Butterflies, a boutique in Texas, USA, won a 2019 Texas Web Design Award. Pencilbuddha has been an award-winning studio ever since.

Recognition · CSR & community impact

Honoured for social impact leadership

Recognised on stage for Kishore's corporate social responsibility (CSR) work: stakeholder-led community initiatives that create shared value beyond the balance sheet.

Stage

Honoured by actor Padma Shri Dr. Vivek

Honoured on stage by the late Padma Shri Dr. Vivek at the launch of the game, comic book and movie for Indrajith.

Kabali · V Creations · 2016

Signed with Kabali's producers

The day the deal for Kabali's augmented reality promotions was signed with V Creations, the film's producers.

The Hindu · MetroPlus

Food Palette makes the paper

A home-chef marketplace app Kishore designed and built single-handedly as a freelance project.

On stage

Honoured by singer Dr. Anuradha Sriram

Kishore received a thank-you award on stage from playback singer Dr. Anuradha Sriram.

Film · 2016

Augmented reality for Kabali

An app that played the Kabali trailer on currency notes, posters, newspaper ads and hoardings, then let fans take selfies with Superstar Rajinikanth at standees.

The Hindu

Fizz: deals for Chennai

A deals and loyalty-rewards app for Chennai, also designed and built by Kishore alone.

How it works

The practice.

  1. 30min
    Step 1 · Breathe in

    A free 30-minute call

    Tell me what you sell, who buys it and what's in the way. Bring your numbers if you have them.

  2. 01day
    Step 2 · Sketch

    A written proposal in one working day

    Scope, timeline, price and the exact people who will work on it.

  3. 07days
    Step 3 · Sharpen

    Build, review every week

    Ideas start on paper, then move to screens. You see real work every week on WhatsApp or a call.

  4. ∞
    Step 4 · Ship

    Launch and keep sharpening

    We launch, track what converts, and keep improving the site, the ads and the content.

House rules

Five precepts.

01/05

Pay for people, not property.

No office, no rent, no account managers. Your budget goes to the senior people doing the work.

02/05

One voice, brief to launch.

You talk to Kishore on the first call and on launch day, and every day in between.

03/05

Sharp beats shiny.

Pretty without purpose is decoration. Everything we make has a job: a lead, a sale, a memory.

04/05

Simplify, then simplify again.

Complexity is easy. A brand people get in three seconds takes real work, and that work is ours.

05/05

Ship, then sharpen.

Launch, measure what converts, improve every week. A pencil only gets better with use.

FAQ

Things you might ask.

What is Pencilbuddha?

Pencilbuddha is an independent web development, mobile app development and digital marketing agency in Tamil Nadu, founded by Kishore Ravi in 2017. The agency builds websites, Shopify stores and Android and iOS apps, runs Meta, Google, LinkedIn and X ads, designs brands, edits video and sets up AI automation. Kishore leads every project with a small remote crew of senior specialists.

Who is Kishore Ravi?

Kishore Ravi is a brand strategist, designer and developer, and the founder of Pencilbuddha. He has 17 years of experience and has held seven C-suite roles, including CEO of Daze Corporation and CMO of Cliffton Realty. His e-commerce work won a Texas Web Design Award in 2019.

Which cities does Pencilbuddha work with?

Pencilbuddha is based in Erode and works with brands in Chennai, Coimbatore, Erode and Bangalore. Meetings run over video calls and WhatsApp, so your city does not limit the work. Clients also come from Malaysia, Nigeria, Kenya, Australia, Ireland, the UK and the US.

Why is it called Pencilbuddha?

A pencil for sharp, hand-made work and a Buddha for a calm, clear head. Look at the logo: it is a sharpened pencil whose graphite tip is a meditating head and whose sharpened edge is a lotus.

Does Pencilbuddha have an office?

No. Everyone works from home, and clients work with us over video calls and WhatsApp. With no office rent and no account managers in between, your budget pays for the people doing the work.

Can a small team handle large projects?

Yes. Pencilbuddha handled branding, websites, video editing and paid ads for Cliffton Realty across 24 plot and villa projects worth more than ₹160 crore, and managed over ₹12 crore of its marketing spend.

Are you certified Shopify developers?

Yes. Pencilbuddha's developers are Shopify certified and have built stores for brands such as Oshadi, Gopal Ayurved, Psycho Threads and Beenas.

Do you shoot photos or ad films?

No, we edit. Send footage shot on your phone or by your production partner, and our bench of freelance video editors cuts it into ads, reels, shorts and motion graphics.

Do you work with clients outside India?

Yes. Clients include KETEPA in Kenya, Invedent in Australia, Osprey Hotel in Ireland, Hamlet Hotels in the UK, and Blessings & Butterflies in Texas, USA.

How much does a branding or website project cost?

The price depends on the scope, so every project is quoted after a free 30-minute call with Kishore. You receive a written proposal with scope, timeline and price within one working day of that call.

Can Kishore join us as a fractional CMO or CXO?

Yes. Kishore takes on a small number of part-time C-suite roles in marketing, sales, technology and operations. He has been CEO of Daze Corporation, CIO of Pyramidion Solutions, Head of Global Marketing at Panamon Technologies, Director of Sales and Business Development at Kanini IT and CMO of Cliffton Realty, and he is Managing Director of Logik HQ, Logic PC and the HQ Store.

Got a project? Or just want to say hello?

Fear not.
Send the brief.

The raised hand is the abhaya mudra, the Buddha's gesture for "fear not". It's my promise on every brief.

Based in Erode, Tamil Nadu. Working with brands in Chennai, Coimbatore, Erode and Bangalore, and clients in 8 countries.

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