Chapter 01Childhood to college
The pencil came first.
Before any job title, I drew cartoon characters in every notebook I owned. That habit never left.

Creating brands
that people don't forget.
Your customers are staring at a thousand brands. We make yours the one worth turning for.
Message from Kishore
The founder's story
Chapter 01Childhood to college
Before any job title, I drew cartoon characters in every notebook I owned. That habit never left.

Chapter 022009 – 2012
I learned what makes people click by designing for clients, one screen at a time.
Chapter 032012 – 2014
I drew the worlds and characters for games, and the interfaces players touched.
Chapter 042014 – 2015
I moved from drawing interfaces to coding them, for one of India's busiest tech publications.
Chapter 052015 – 2026
As a partner, I learned what a brand is worth when the payroll, the pipeline and the P&L are yours.
Chapter 06Today
I sold my shares and stepped out of the partnerships. I still lead Logik HQ, Logic PC and the HQ Store as Managing Director.
Managing Director
Logik HQ
Logic PC
HQ Store
Chapter 072017 → now
The studio I started in 2017 now gets my full creative attention: one founder, a few senior friends, zero overhead.
1 founder
5 senior people
0 overhead
On the desk · results in numbers











of plot and villa projects marketed for Cliffton Realty
Figures from the Cliffton Realty and Nestford Holdings engagements, as of November 2026.
Cliffton Realty
24
plot and villa projects across Tamil Nadu, one brand system for all of them.
Cliffton spend managed
₹12Cr+
of marketing spend on Meta, Google and LinkedIn, spent like it was ours.
Nestford Holdings
₹1.14L
of ad budget so far on an ongoing villa and plot campaign. Still counting.
Countries with clients
8
India, Malaysia, Nigeria, Kenya, Australia, Ireland, the UK and the US. From Erode to the world.
Services · the eightfold path
Every path is a discipline we run in-house, from the first sketch to steady leads. One contact for all eight: Kishore.
Service
Websites and stores that load fast, read clearly and sell. We are certified Shopify developers.
What's included
Service
Strategy first, then everything people see. Kishore draws every mark himself, by hand, before it touches a screen.
What's included
Service
Paid media judged on cost per lead and return on ad spend, never on impressions.
What's included
Service
Mobile apps, web apps and platforms, designed and built by the same small crew.
What's included
Service
A voice people remember, posted on a calendar that never runs dry.
What's included
Service
High-retention video editing and video concepts. We shape the idea, plan the hook and cut videos that keep people watching.
What's included
Service
Put the repetitive work on autopilot so your people can sell.
What's included
Service
A fractional CXO who has held the seat: marketing, sales, technology or operations, part-time.
What's included
Cliffton RealtyReal estate · Erode, Tamil Nadu
EasyParcelDelivery & logistics platform · Malaysia
InvedentDental SaaS · Australia
Hive TechnologyEngineering software & training · India
RoshanTelecom · Afghanistan
MathiD2C masala brand · India
OshadiD2C sustainable fashion · India, selling worldwide
BajuGaliCommunity platform · India
Shanga SilksSilk weaving & manufacturing · India, since 1966
ShapShapDelivery & logistics · Nigeria
IndrajithFilm · comic book · game
Blessings & ButterfliesD2C boutique e-commerce · Texas, USA
Kabali ARFilm promotion · AR app, 2016
RoomeePG rentals · Bengaluru, 2018
Akshara ARReal estate AR app · Chennai, 2015
Casagrand ARReal estate AR app · villas, 2015
KETEPATea · Kenya
Osprey HotelHospitality · Naas, Ireland
Hamlet HotelsHospitality · Kent, UK
BeenasD2C women's wear · India to Qatar
Gopal AyurvedD2C Ayurveda & wellness · India
FizzMobile wallet & offers app · Bangalore
Food PaletteHome-baker marketplace app · Chennai
MallesVRVR property tour concept · Chennai, 2016
Car ARAutomotive AR concept · 2017
Sony ARSony Music South · AR concept, 2016
VartanexCrypto wallet · India, 2017
FindowttSurveys app · web and mobile, 2019
Nestford HoldingsReal estate · Erode & Coimbatore
Video editing & concepts
High-retention video editing and video concepts. We shape the idea, plan the hook and cut ads, reels and shorts that keep people watching to the last frame.
Shanga SilksAn AI brand film, directed by humans
Client voices
Pencilbuddha has been an incredible partner for my real estate brand. They originally handled our branding, mascot design, and WordPress website development, and we have now transitioned into marketing strategy and paid ads with them. Having a single, reliable vendor manage everything has given me complete peace of mind, allowing me to focus entirely on running my core business. The team is consistently prompt, highly supportive, and frequently goes the extra mile to exceed expectations. I cannot recommend them enough.
Working with Pencilbuddha has been great for our hotel. They beautifully modernized our website to match today's standards, making the entire guest booking experience seamless. Because of that success, we recently brought them on to design the branding for Calico Bar & Eatery, and we couldn't be happier with how it turned out. They are professional, creative, and highly dependable partners.
Pencilbuddha has been an incredible partner for our Shopify site, handling everything from development to ongoing SEO and AI services. Their communication is seamless, and their timeline accuracy is unmatched. I couldn't be more satisfied with their work!
Pencilbuddha has been an absolute game-changer for our Shopify store. We rely on them for everything from core development to SEO services. The team operates with incredible speed, transparent communication, and flawless timeline execution. Finding a partner this dependable is rare, and we couldn't be happier.
A massive thank you to the team at Pencilbuddha! They designed, built, and now maintain my WordPress website flawlessly. Not only is their work absolutely superb, but they are also professional, friendly, and very reasonably priced. They make the whole process so easy, I highly recommend them to anyone looking for top-tier web services!
The sangha
Founder · strategy, brand & creative direction
Your one point of contact. Builds brands the way the big ones do, from strategy to the last pixel.
Flip for the work
What Kishore does
Joins Every project, first call to launch day.
Flip back
Data scientist
AI products, automation, dashboards and the models behind them.
Flip for the work
What Thiruvengadam does
Joins When your project needs data or AI.
Flip back
Full-stack developer
Websites, Shopify stores, web apps and mobile apps that load fast and stay easy to change.
Flip for the work
What Kumaresh does
Joins When there's something to build.
Flip back
Performance marketer
Meta, Google, LinkedIn and X ads, judged on cost per lead and return on ad spend.
Flip for the work
What Senthil does
Joins When it's time to buy attention.
Flip back
Content & social strategist
Copy, SEO content, organic social and Google Business Profile.
Flip for the work
What Rajesh does
Joins When your brand needs a voice.
Flip back
Freelance video editors
Ad cuts, reels, shorts and motion graphics, edited from your footage.
Flip for the work
What the bench does
Joins When footage needs to sell.
Flip back
Off the desk · on stage









Honours and press for Kishore Ravi's work, from apps he built alone to a Superstar film launch. Click any story to open it.
Award · 2019 · Lead story
Kishore's e-commerce redesign for Blessings & Butterflies, a boutique in Texas, USA, won a 2019 Texas Web Design Award. Pencilbuddha has been an award-winning studio ever since.
Recognition · CSR & community impact
Recognised on stage for Kishore's corporate social responsibility (CSR) work: stakeholder-led community initiatives that create shared value beyond the balance sheet.
Stage
Honoured on stage by the late Padma Shri Dr. Vivek at the launch of the game, comic book and movie for Indrajith.
Kabali · V Creations · 2016
The day the deal for Kabali's augmented reality promotions was signed with V Creations, the film's producers.
The Hindu · MetroPlus
A home-chef marketplace app Kishore designed and built single-handedly as a freelance project.
On stage
Kishore received a thank-you award on stage from playback singer Dr. Anuradha Sriram.
Film · 2016
An app that played the Kabali trailer on currency notes, posters, newspaper ads and hoardings, then let fans take selfies with Superstar Rajinikanth at standees.
The Hindu
A deals and loyalty-rewards app for Chennai, also designed and built by Kishore alone.
How it works
Tell me what you sell, who buys it and what's in the way. Bring your numbers if you have them.
Scope, timeline, price and the exact people who will work on it.
Ideas start on paper, then move to screens. You see real work every week on WhatsApp or a call.
We launch, track what converts, and keep improving the site, the ads and the content.
House rules
01/05
No office, no rent, no account managers. Your budget goes to the senior people doing the work.
02/05
You talk to Kishore on the first call and on launch day, and every day in between.
03/05
Pretty without purpose is decoration. Everything we make has a job: a lead, a sale, a memory.
04/05
Complexity is easy. A brand people get in three seconds takes real work, and that work is ours.
05/05
Launch, measure what converts, improve every week. A pencil only gets better with use.
FAQ
Pencilbuddha is an independent web development, mobile app development and digital marketing agency in Tamil Nadu, founded by Kishore Ravi in 2017. The agency builds websites, Shopify stores and Android and iOS apps, runs Meta, Google, LinkedIn and X ads, designs brands, edits video and sets up AI automation. Kishore leads every project with a small remote crew of senior specialists.
Kishore Ravi is a brand strategist, designer and developer, and the founder of Pencilbuddha. He has 17 years of experience and has held seven C-suite roles, including CEO of Daze Corporation and CMO of Cliffton Realty. His e-commerce work won a Texas Web Design Award in 2019.
Pencilbuddha is based in Erode and works with brands in Chennai, Coimbatore, Erode and Bangalore. Meetings run over video calls and WhatsApp, so your city does not limit the work. Clients also come from Malaysia, Nigeria, Kenya, Australia, Ireland, the UK and the US.
A pencil for sharp, hand-made work and a Buddha for a calm, clear head. Look at the logo: it is a sharpened pencil whose graphite tip is a meditating head and whose sharpened edge is a lotus.
No. Everyone works from home, and clients work with us over video calls and WhatsApp. With no office rent and no account managers in between, your budget pays for the people doing the work.
Yes. Pencilbuddha handled branding, websites, video editing and paid ads for Cliffton Realty across 24 plot and villa projects worth more than ₹160 crore, and managed over ₹12 crore of its marketing spend.
Yes. Pencilbuddha's developers are Shopify certified and have built stores for brands such as Oshadi, Gopal Ayurved, Psycho Threads and Beenas.
No, we edit. Send footage shot on your phone or by your production partner, and our bench of freelance video editors cuts it into ads, reels, shorts and motion graphics.
Yes. Clients include KETEPA in Kenya, Invedent in Australia, Osprey Hotel in Ireland, Hamlet Hotels in the UK, and Blessings & Butterflies in Texas, USA.
The price depends on the scope, so every project is quoted after a free 30-minute call with Kishore. You receive a written proposal with scope, timeline and price within one working day of that call.
Yes. Kishore takes on a small number of part-time C-suite roles in marketing, sales, technology and operations. He has been CEO of Daze Corporation, CIO of Pyramidion Solutions, Head of Global Marketing at Panamon Technologies, Director of Sales and Business Development at Kanini IT and CMO of Cliffton Realty, and he is Managing Director of Logik HQ, Logic PC and the HQ Store.
Got a project? Or just want to say hello?
The raised hand is the abhaya mudra, the Buddha's gesture for "fear not". It's my promise on every brief.
Based in Erode, Tamil Nadu. Working with brands in Chennai, Coimbatore, Erode and Bangalore, and clients in 8 countries.